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Transform your outdoor ad into a smart, dynamic strategy that gets noticed
What is programmatic?
Our DSP automates DOOH buying, using key planning factors like location, time, audience data, and dynamic triggers such as weather and traffic
Plan and start your campaign in minutes
Change the list of screens, budget, schedule and anything else you need on the go
Watch your campaign live, get proof of play in the system, download summaries and mac-adresses
Create
Adjust
Deliver
The future of outdoor advertising is here!
Data-driven metod
From viral projects for a few thousand rubles to a federal-scale advertising campaign
Data-driven planning, performance analysis and O2O profitability
Verification of each display, photo reports and statistics on the AD campaign
Any budget
Proof-of-play
Start-up in 1 min. and control flexibility
Show settings by time and location, weather triggers, traffic jams and audiences
Advertising output at the moment when the target audience is present near the screens
Activation of an AD campaign in a few clicks. Ability to make changes and suspend AD campaigns without penalties from operators
Effective AD displays
Targeting + dynamic creatives
Get free access
to the DSP
to the DSP
By clicking the “Get access” button you agree to the Personal Data Processing Policy
Smart targeting
Advertising message in the context of external factors increases the overall effectiveness of the AD campaign in DOOH by 17%
(Source: moment of Truth)
days, hours, location
Time and location
Advertising output at the moment of presence of the target audience segment in the screen visibility area
Adjustment of advertising to target traffic flows in the area of visibility of advertising structures
gender, age, income
Audience
temperature, rain, sun, wind
Weather
Customize creatives in rotation by weather triggers
traffic analysis
Brand visibility in free traffic and call-to-action during traffic jams
Traffic
traffic analysis
Brand visibility in free traffic and call-to-action during traffic jams
Traffic
temperature, rain, sun, wind
Weather
Customize creatives in rotation by weather triggers
Adjustment of advertising to target traffic flows in the area of visibility of advertising structures
gender, age, income
Audience
days, hours, location
Time and location
Advertising output at the moment of presence of the target audience segment in the screen visibility area
User-friendly interface
DSP Omni360
Choose your sites
- Choose areas on the mapelecting an area on the map
- Target sites via location, formats, POI, time of the day, audience and weather
- Choose sites one by one if needed
Manage
- Different bid types: OTS or ad displays
- N of impressions during the day: set up your daily budget
- Setting the broadcast schedule: by days or by hours
- Different creatives: attach several different creatives
- Live data: View impressions and OTS stats online
Creatives
- Optimize: get tech specs directly from the platform
- Simplify: easy media files uploading; Automatic resizing of media files by aspect ratio (where applicable)
- Speed up: quick moderation and confirmation of creatives by vendors (from 15 minutes)
Proof of play
- Logs: a unique code automatically generated by the contractor's SSP for each completed ad display
- Photo report: screenshots for all screens with cameras
More options
Branding of the DSP with your logo and other customization options on request
Start advertising on digital outdoor and indoor media worldwide with just a few clicks. All audience and trigger targeting options are available.
Login for clients, possibility of transparent monitoring
If you haven't worked with outdoor advertising and programmatic, we'll help you sell DOOH with ease and confidence:
- Share sales materials and case studies
- Help you answer FAQs and individual client questions
- Help you prepare media plans and proposals
- Accompany you at online client meetings (on request)
- Share sales materials and case studies
- Help you answer FAQs and individual client questions
- Help you prepare media plans and proposals
- Accompany you at online client meetings (on request)
Omni360 Benefits
Unique types of targeting
Unaffiliated DSP
Data-driven methods focusing on measurability
Software training and support
-
Unique types of targeting - Unaffiliated DSP
- Data-driven methods focusing on measurability
- Software training and support
Combining DOOH programmatics with online advertising creates a powerful strategy that increases reach and effectiveness. Here's why:
from DOOH to Digital
Retargeting
- Increasing the reach of the target audienceProgrammatic DOOH uses data to place ads in advantageous locations, and digital ads target specific online behaviors.
- Complementary benefitsUse DOOH to attract attention in public spaces and digital advertising to engage users on personal devices. Synchronized messaging creates a unified brand experience.
- Improved performanceUsers of the advertiser's site who have seen the creative in DOOH have higher rates of time spent on the site, CR to catalog, product card and checkout.
- Increasing the reach of the target audienceProgrammatic DOOH uses data to place ads in advantageous locations, and digital ads target specific online behaviors.
- Complementary benefitsUse DOOH to attract attention in public spaces and digital advertising to engage users on personal devices. Synchronized messaging creates a unified brand experience.
- Improved performanceUsers of the advertiser's site who have seen the creative in DOOH have higher rates of time spent on the site, CR to catalog, product card and checkout.
Our cases
Our partners
Any questions?
Contact us
Contact us
FAQ
The budget of an advertising campaign depends on its goals, format, and audience.
Viral mechanics with a small number of targeted rotations can be launched for just a few USD, while large-scale campaigns with wide reach can cost hundreds of thousands.
During our DSP training, we’ll show you how to plan and manage your budget effectively.
Viral mechanics with a small number of targeted rotations can be launched for just a few USD, while large-scale campaigns with wide reach can cost hundreds of thousands.
During our DSP training, we’ll show you how to plan and manage your budget effectively.
Built-in tools include proof-of-play and reach metrics - number of exits and OTS.
Additionally, you can evaluate the reach of a website or offline point, audience behavior, and even conversions - if DMP is connected.
Important: to get the most data, you should think about analytics at the campaign planning stage.
Additionally, you can evaluate the reach of a website or offline point, audience behavior, and even conversions - if DMP is connected.
Important: to get the most data, you should think about analytics at the campaign planning stage.
Advertising message in the context of external factors increases the overall effectiveness of an advertising campaign in DOOH by 17%*.
We can set up targeting by demographics, geolocation, interests, online behavior, weather, traffic, time of day, etc.
*Based on joint research by JCDecaux, Clear Channel and Posterscope Moments of Truth.
We can set up targeting by demographics, geolocation, interests, online behavior, weather, traffic, time of day, etc.
*Based on joint research by JCDecaux, Clear Channel and Posterscope Moments of Truth.
Programmatic DOOH makes outdoor advertising smart, fast and measurable.
Flexibility - start and stop a campaign at any time, without lengthy approvals.
Fine-tuning - targeting by time of day, weather, locations, traffic and audience.
Quick launch - campaign launches in minutes through the platform.
Automation - no manual booking and spreadsheets, everything through the interface.
Analytics - built-in metrics and the ability to track revenue, behavior and conversions.
Budget savings - pay only for shows that actually took place (proof-of-play).
Integration with the digital ecosystem - you can use unified segments, retargeting, analyze the user journey.
Flexibility - start and stop a campaign at any time, without lengthy approvals.
Fine-tuning - targeting by time of day, weather, locations, traffic and audience.
Quick launch - campaign launches in minutes through the platform.
Automation - no manual booking and spreadsheets, everything through the interface.
Analytics - built-in metrics and the ability to track revenue, behavior and conversions.
Budget savings - pay only for shows that actually took place (proof-of-play).
Integration with the digital ecosystem - you can use unified segments, retargeting, analyze the user journey.
Fill out any feedback form on the website and get access to your personal account on the Omni360 platform. Create your first campaign - select your target locations, set up targeting parameters and upload your ad content. After that, the system will automatically place your ads on the selected digital screens.
Any questions?
Contact us
Contact us
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Peninsula Plaza, Singapore 179098
Peninsula Plaza, Singapore 179098
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